Kirill L. Rozhkov

Professor: Graduate School of Business / Department of Marketing

Kirill L. Rozhkov has been at HSE University since 2011.

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Education, Degrees and Academic Titles

2001

Doctor of Sciences* in International Economics
Diplomatic Academy of the Ministry for Foreign Affairs of the Russian Federation

1998

Associate Professor

1993

Candidate of Sciences* (PhD) in Economics and National Economy Management

1989

Degree in automatic control system
S. Ordzhonikidze Moscow Institute of Management, management in engineering industry

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

* Doctor of Sciences
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.

Professional Interests

Place marketing place branding educational technologies city brand management nation branding

Awards and Accomplishments

Best Teacher — 2022, 2019–2020, 2016

Emerald Publishing Awards for Excellence - 2016. Highly commended paper

Volume 8 number 2
Places, users, and place uses: a theoretical approach to place market analysis
Kirill Lvovich Rozhkov, Natalya Il'inichna Skriabina ( http://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2016&journal=jpmd)

Courses (2024/2025)

City Brand Management (Mago-Lego; 3, 4 module)Rus
City branding and heritage (Minor; St.Petersburg School of Economics and Management)Rus
Introduction to Territory Branding (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Rus
Research Seminar "Industry Specifics of Marketing Activities" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Past Courses

Courses (2023/2024)

City Brand Management (Mago-Lego; 3, 4 module)Rus
City branding and heritage (Minor; St.Petersburg School of Economics and Management; 1, 2 module)Rus
Introduction to Territory Branding (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Research Seminar "Industry Peculiarities of Marketing Activity" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus

Courses (2022/2023)

Arts and the City (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 2 module)Eng
Arts and the City (Mago-Lego; 2 module)Eng
Arts and the City (Master’s programme; Graduate School of Business; 2 year, 2 module)Eng
City Brand Management (Mago-Lego; 3, 4 module)Rus
Introduction to Territory Branding (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Research Seminar "Actual Issues of Marketing" (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 1 module)Rus
Research Seminar "Industry Specifics of Marketing Activities" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Research Seminar "Methods of Data Collection" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus

Courses (2021/2022)

Arts and the City (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Eng
Arts and the City (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 2 module)Eng
Introduction to Territory Branding (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Research Seminar "Problems of Research in the Field of Hospitality and Tourism" (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
Specialization 2. Research Seminar "Industry specifics of marketing activities" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus

Courses (2020/2021)

Arts and the City (Master’s programme; St.Petersburg School of Economics and Management; 2 year, 1, 2 module)Eng
Introduction to Territory Branding (Bachelor’s programme; Graduate School of Business; 4 year, 3 module)Eng
Marketing Decision Economics (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
Marketing-management (Master’s programme; Graduate School of Business field of study Management, field of study Management; 2 year, 1, 2 module)Rus
Research Seminar "Problems of Research in the Field of Hospitality and Tourism" (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
Retail Location Strategy (Master’s programme; Graduate School of Business; 1 year, 3 module)Rus
Track 1. Research Seminar "Territory Marketing and Branding" (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus

Timetable for today

Full timetable

Conferences

Conferences

2016
Научная конференция «ЛОМОНОСОВСКИЕ ЧТЕНИЯ–2016» (Москва). Presentation: Роль стратегического видения в маркетинге и брендинге территорий

Memberships in the international professional (academic) bodies

Senior Fellow of the Institute of Place Management (SFIPM) (Manchester, Great Britain)

Guest teching abroad

‘Branding in Russia’, guest lecture for the University of Amsterdam, course "Building Brands and Influencing Behaviour", 9.07.2021

Research collaboration

"The Ballet as artistic and creative service ecosystem in Moscow city branding; a service dominant Logic approach" (с 2019 г.) (jointly with prof. Norberto M. Martines (University of Leon, Spain)

Organizing visits of the world's leading scientists to the Higher School of Economics

Distant lecture of Chairman of the International Place Branding Association, co-editor of the Place Branding and Public Diplomacy journal Robert Govers (2020)

Distant lectures of Vice-chairman of the International Place Branding Association, founder and owner of the "For the Love of Place" advisory company Martin Boisen (2020) и (2021)

Visits of Editor-in-Chief of Journal of Place Management and Development, Director of the Insitute of Place Management, prof. Catherine Parker (Manchester Metropolitan University) и Academic Editor of Journal of Place Management and Development, prof. Dominic Medway (Manchester Metropolitan University (2016 -2017)

Distant lecture of prof. Massimo Giovanardi (University of Bologna, Italy) (2021)

Visit of prof. Robert Romanowski (Poznan Univesity of Economics and Business (2018)

Visit prof. Norberto Muniz Martines (University of Leon, Spain) (2018)

Visit of prof. Magdalena Florek (Poznan University of Economics and Business) (2019)

Visit of D-r Ole Have Jorgensen, External Senior Scientist, Center for Research and Development, VIA Business Globalisation (2019)

Visit of D-r Maria Lichrou, Lecturer in Marketing and Course Director of the MSc in Marketing, Consumption and Society (2019)

Reviewing for academic peer-reviewed journals and books

Journal of Place Management and Development (UK, Q2) (c 2016 г.)

Qualitative Market Research International Journal (UK, Q2) (c 2017 г.)

Economics and Business Review (Poland) (c 2018 г.)

Palgrave (c 2020 г.)

Personal account on Publons (Global Community of Peer-Reviewers)

Organizing the international academic events

Organizer and Chairman of the "Place Branding and Place Identity" session at the XX April Conference on Economic and Social Development (2019)

May

2022

‘I Admire HSE Students’ Eagerness to Learn, to Discuss, to Broaden Their Perspectives’

Robert Romanowski was a ‘Digital Professor’ at HSE University in November 2021. In his interview for the HSE News Service, he talked about the specifics of online teaching, his course on Strategic Branding, and the skills that are essential for marketing professionals today.