Lyudmyla Zaporozhtseva
- Lyudmyla Zaporozhtseva has been at HSE University since 2020.
Education and Degrees
- 2019
PhD in Semiotics and Culture Studies
University of Tartu
Thesis Title: Structural Units of Mass Culture Mythology: A Cultural Semiotic Research - 2012
Master's
National Academy of Internal Affairs
Courses (2023/2024)
- Consumer psychology (Mago-Lego; 4 module)Rus
- Consumer psychology (Master’s programme; Faculty of Creative Industries; 1 year, 4 module)Rus
- Research Seminar - 2 (Bachelor’s programme; Faculty of Creative Industries; 2 year, 1-4 module)Rus
- Research Seminar - 4 (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
- Past Courses
Courses (2022/2023)
- Research Seminar - 2 (Bachelor’s programme; Faculty of Creative Industries; 2 year, 1-4 module)Rus
- Research Seminar - 4 (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
Courses (2021/2022)
- Instruments and Methods in Communication Research (Bachelor’s programme; Faculty of Creative Industries; 3 year, 3, 4 module)Rus
- Research Seminar - 2 (Bachelor’s programme; Faculty of Creative Industries; 2 year, 1-4 module)Rus
- Research Seminar - 4 (Bachelor’s programme; Faculty of Creative Industries; 4 year, 1-3 module)Rus
Courses (2020/2021)
- Communications Analytics (Minor; Faculty of Creative Industries; 3, 4 module)Rus
- Instruments and Methods in Communication Research (Bachelor’s programme; Faculty of Creative Industries; 3 year, 3, 4 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Creative Industries; 2 year, 1-4 module)Rus
Publications9
- Chapter Запорожцева Л. Е. Альгирдас Жюльен Греймас и исследования рынка коммуникаций // В кн.: Социальная теория и PR / Сост.: А. Ф. Векслер; отв. ред.: О. Н. Каширских; под общ. ред.: С. А. Самойленко. М. : Издательский дом НИУ ВШЭ, 2024. С. 342-368.
- Chapter Zaporozhtseva L. Code of woman: transformation of femininity strategies in Russian mass culture. Α case study, in: Signs of Europe: discourses, mythologies, politics of representation. Selected Proceedings from the 12th International Conference of the Hellenic Semiotics Society. Thessaloniki : The Hellenic Semiotics Society, 2023. P. 46-57. doi
- Book Запорожцева Л. Е. Университет online. Образование в условиях пандемии. Одесса : Одесский национальный университет имени И.И. Мечникова, 2021.
- Book Zaporozhtseva L. Structural Units of Mass Culture Mythology: A Cultural Semiotic Approach. University of Tartu Press, 2019.
- Article Zaporozhtseva L. Darth Vader in Ukraine: On the boundary between reality and mythology // Semiotica. 2018. No. 221. P. 261-277. doi
- Article Zaporozhtseva L. Mythologemes and Mythemes. Semiotic Markers of Myth in Contemporary Mass Culture. // Concepts for Semiotics. Tartu Semiotics Library. . 2016. No. 16. P. 27-48.
- Article Zaporozhtseva L. Review of “Morenets Volodymyr, ed. 2014. Tertium Non Datur. Issue Of Cultural Identity Within Literature And Philosophical Discourse of 19-21 c.”. // Kyiv-Mohyla humanities journal. 2016. No. 3. P. 223-225. doi
- Article Zaporozhtseva L. Цифровий вимір масової культури як середовище конструювання міфологїї // Магістеріум. 2014. No. 55. P. 48-54.
- Article Zaporozhtseva L. Міф у масовій культурі і правовій реальності:питання співвідношення. // Наукові записки НаУКМА . 2013. No. 141. P. 18-22.
Conferences
- 2023
Tartu Summer School of Semiotics (Tartu). Presentation: Culture anomaly as a sign: trend hunting as a future forecasting tool
- 2022
4th International Conference on Semiotics and Visual Communication 2022 «Myths today» (Лимассол). Presentation: REPRESENTATION OF THE MYTHOLOGEME OF CATASTROPHE IN RUSSIAN MEMES IN 2020
SEMIOTICS CONGRESS 2022 “JURI LOTMAN’S SEMIOSPHERE” (Таллин/Тарту). Presentation: Сommunication Glitch As A Discursive Element And An Inner Attribute Of A Semiosphere
- 2021Международная научно-практическая конференция "Университет online. Образование в условиях пандемии" (Одесса). Presentation: Коллаборативность при работе студентов с информацией и PBL (problem based learning) в университете эпохи пост-пандемии
- Retail Tech (Москва). Presentation: Коды культуры в контенте блогеров