Аналитические коммуникации в бизнесе

Бакалавриат 2020/2021

Статус: Курс обязательный (Международный бизнес и менеджмент/ Менеджмент)

Направление: 38.03.02. Менеджмент

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 4-й курс, 3 модуль

Формат изучения: без онлайн-курса

Преподаватели: Бордунос Александра Константиновна, Нефедов Константин Сергеевич, Селивановских Луиза Владимировна

Язык: английский

Кредиты: 4

Контактные часы: 40

Full Syllabus

Abstract

The discipline covers the important aspects of analytics communication and data visualization for business and academic audiences. Modules of the course comprise communication strategy and tools, techniques and best practices of data visualization as well as the fundamental topics and key concepts of public speaking. Fundamentally, the key learning outcomes of the course refer to understanding efficient ways to convey information to the target audience.

Learning Objectives

Able to understand the steps for developing efficient communications strategies
Able to understand how to communicate with different target audiences
Able to demonstrate knowledge on the principles for data visualization
Able to develop charts, tables and other visual aids efficiently
Able to demonstrate basic knowledge on the use of Tableau Public
Able to develop expositions which convey information successfully
Able to develop expositions which convey information successfully
Able to design academic presentations for effective communications

Expected Learning Outcomes

Able to understand the steps for developing efficient communications strategies Able to understand how to communicate with different target audiences
Able to demonstrate knowledge on the principles for data visualization Able to develop charts, tables and other visual aids efficiently Able to demonstrate the knowledge on the use of Data Visualisation tools
Able to comprehend the key concepts of public speaking Able to develop expositions which convey information successfully
Able to design academic presentations for effective communication

Course Contents

Analytics Communication
This topic comprises the key concept and initial points of Analytics Communication as well as the main principles of how to drive intelligence through an efficient communication plan.
Data Visualization
The general principles of Data Visualization are explained as well as some corresponding digital tools and sources of datasets are presented.
Public Speaking
It starts with approaches to preparation of the presentation, delivery and assessment of its quality. The second sub-topic focuses on the audience’ engagement and management of emotions. The final sub-topic is about tools and means for presentation.
Academic Presentation
This topic covers how to prepare and deliver academic speeches, such as Dissertation and Thesis defenses as well as Conferences’ presentations.

Assessment Elements

Attendance of the classes
Presentations and tasks completed and presented during the classes
Final presentation
Final report

Interim Assessment

Interim assessment (3 module)
FG=0,25*CA+0,25*P+0,25*FP+0,25*FR FG - Final grade CA – Attendance of the classes P – Presentations and tasks completed and presented during the seminar FP – Final presentation FR – Final report

Bibliography

Recommended Core Bibliography

Communication excellence: How to develop, manage and lead exceptional communications. (2017). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-48860-8

Recommended Additional Bibliography

Yau, N. (2013). Data Points : Visualization That Means Something. New York: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=566405

Course Syllabus