Магистратура
2024/2025
Анализ деятельности конкурентов
Статус:
Курс по выбору (Управление в сфере науки, технологий и инноваций)
Направление:
38.04.02. Менеджмент
Кто читает:
Департамент образовательных программ
Где читается:
Институт статистических исследований и экономики знаний
Когда читается:
1-й курс, 3 модуль
Формат изучения:
без онлайн-курса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Прогр. обучения:
Управление в сфере науки, технологий и инноваций
Язык:
английский
Кредиты:
3
Контактные часы:
32
Course Syllabus
Abstract
The course is delivered to master students of The National Research University Higher School of Economics. The course length is 114 academic hours in total of which 32 hours are class room hours for lectures and seminars and 82 hours are devoted to self-study. Intelligence for innovation especially has been a phenomenon for centuries which serves the only purpose of supporting corporations economic performance. For companies it seems merely impossible to maintain all resources in-house necessary to keep competitiveness in the market and customer acceptance. The course introduces approaches to intelligence the most important current challenges in innovation management namely open innovation, creativity, design and entrepreneurship and service innovation in the light of competitive intelligence. The course provides a solid foundation of theoretical and practical competitive intelligence strategies processes as a way of building sustainable innovation skills in a company’s new business development and portfolio renewal context and implementation of innovation strategies and corporate management. The course extends the pure innovation management focus towards management of competitive advantage from company perspective. Pre-requisites: • Basics of Innovation Strategy • Basics of Economics of Innovation