Olga Konstantinovna Oyner

Professor: Graduate School of Business / Department of Marketing
Programme Scientific Supervisor: Retail Management

Olga Konstantinovna Oyner has been at HSE University since 2006.

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Education, Degrees and Academic Titles

2003

Doctor of Sciences* in Economics and National Economy Management
Ural State University of Economics

1994

Associate Professor

1989

Candidate of Sciences* (PhD) in Economics and National Economy Management

1983

Degree in planning of industry
Sverdlovsk Institute of National Economy

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

* Doctor of Sciences
A post-doctoral degree called Doctor of Sciences is given to reflect second advanced research qualifications or higher doctorates in ISCED 2011.

Awards and Accomplishments

Best Teacher — 2023, 2017

Courses (2024/2025)

Introduction to Marketing Management (Mago-Lego; 1 module)Rus
Introduction to Marketing Management (Master’s programme; Graduate School of Business; 1 year, 1 module)Rus
Project Seminar "Sustainable Development Practices" (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 3, 4 module)Rus
Research Seminar "Current Retail Issues" (Master’s programme; Graduate School of Business; 1 year, 3 module)Rus
Research Seminar "Industry Specifics of Marketing Activities" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Sales Management (Bachelor’s programme; Graduate School of Business; 3 year, 1, 3, 4 module)Rus
Past Courses

Courses (2023/2024)

Marketing Management (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Rus
Marketing Management (Basic Level) (Mago-Lego; 2 module)Rus
Omnichannel Commerce and Trade Marketing (Mago-Lego; 3, 4 module)Rus
Omnichannel Commerce and Trade Marketing (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Research Seminar "Current Retail Issues" (Master’s programme; Graduate School of Business; 1 year, 3 module)Rus
Research Seminar "Industry Peculiarities of Marketing Activity" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Sales Management (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Rus

Courses (2022/2023)

Marketing Management (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Rus
Marketing Management in Retail (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Marketing Management in Retail (Mago-Lego; 3, 4 module)Rus
Research Seminar "Actual Issues of Marketing" (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 1 module)Rus
Research Seminar "Current Retail Issues" (Master’s programme; Graduate School of Business; 1 year, 3 module)Rus
Research Seminar "Industry Specifics of Marketing Activities" (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
Research Seminar "Modern Trends in Retailing" (Master’s programme; Graduate School of Business; 2 year, 1-3 module)Rus
Research Seminar "Research Project in Marketing" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus

Courses (2021/2022)

Analysis and Modeling of Business Processes (Master’s programme; Graduate School of Business; 2 year, 2 module)Rus
Analysis and Modeling of Business Processes (Master’s programme; Graduate School of Business; 1 year, 2 module)Rus
Marketing Management (Bachelor’s programme; Graduate School of Business; 4 year, 2 module)Rus
Marketing Management in Retailing. Customer Behavior and Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Project Seminar (Master’s programme; Graduate School of Business; 2 year, 1-3 module)Rus
Project Seminar (Master’s programme; Graduate School of Business; 1 year, 2-4 module)Rus
Research Seminar "Modern Trends in Retailing" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
Research Seminar "Modern Trends in Retailing" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Research Seminar "Research Project in Marketing" (Master’s programme; Graduate School of Business; 2 year, 2-4 module)Rus
Specialization 2. Research Seminar "Industry specifics of marketing activities" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus

Courses (2020/2021)

Econometrics (Master’s programme; Graduate School of Business field of study Management, field of study Management; 1 year, 1, 2 module)Rus
Marketing Management in Retailing. Customer Behavior and Customer Experience Management (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Marketing Strategies (Master’s programme; Graduate School of Business; 1 year, 1, 2 module)Rus
Research Seminar "Consulting Project in Retailing" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
Research Seminar "Modern Trends in Retailing" (Master’s programme; Graduate School of Business; 2 year, 1-4 module)Rus
Research Seminar "Modern Trends in Retailing" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Track 1. Research Seminar "Industry Peculiarities of Marketing Activity" (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
Understanding Market and Marketing (Bachelor’s programme; Graduate School of Business; 2 year, 3, 4 module)Rus

* В названии ВКР упоминается Instagram. Instagram - запрещённая в России соцсеть.

Timetable for today

Full timetable

Editorial board membership

2023: Member of the Editorial Board , Управленец.

Supervisor of the following Doctoral theses

for a Candidate of Sciences degree

1
Creating a customer value proposition when transition from selling goods to selling solutions, 2023
2
E. Sinitsyna Influence of corporate marketing communications on employees’ loyalty and a company’s HR brand

Oct

2020

Students of HSE Graduate School of Business Win in Future Retail Challenge 2020

Students of the Master's programme in ‘Retail Management’ of the Graduate School of Business are the first Russians to win the Future Retail Challenge, an international competition in which national student teams compete. The competition is held as part of the World Retail Congress, which has been held since 2007. The winners were announced at the World Retail Awards.

May

2015

Business and Management Faculty Team win Jaguar Game Changer Case Competition

619 HSE students entered the Jaguar Game Changer Business case competition. It is the first event of this kind organised as part of HSE’s cooperation with Jaguar Land Rover.