Vera Alexandrovna Rebiazina
- Head, Professor: Graduate School of Business / Department of Marketing
- Laboratory Head: Graduate School of Business / Laboratory for Network Organisation
- Member of the HSE Academic Council
- Vera Alexandrovna Rebiazina has been at HSE University since 2011.
Education, Degrees and Academic Titles
St Petersburg State University
St Petersburg State University, Graduate School of Management
St Petersburg State University, Graduate School of Management
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
- June 2020 - July 2020 - Introduction to the Case Method: Compact Cases, Graduate School of Business, HSE University
- January 2019 - April 2019 – TAP Certificate in Blended Learning, TAP Academy, Warwick, Great Britain
- July 2014 – Mixed Methods Research Strategy: Integration Qualitative and Quantitative Methods, National Research University “Higher School of Economics”, Moscow, Russia
- May 2014 – Developing Academic Writing Skills, National Research University “Higher School of Economics”, Moscow, Russia
- May 2011 – EDEN PhD Seminar on Economics and Management of Innovations, Milan Polytechnic University, Milan, Italy
- August 2010 – Summer School 2010 “Behavioral Economics and Economic Psychology (Study program for academic development)” IAREP/SABE/ICABEEP, Moscow, Russian Federation
- January 2010 – Open Innovation & Business Model Seminar, ESADE, Barcelona, Spain
Awards and Accomplishments
Best Teacher — 2023, 2020, 2017, 2015
Winner of the HSE University Best Russian Research Paper Competition – 2024, 2023, 2021
Young Faculty Support Programme (Group of Young Academic Professionals)
Category "Future Professoriate" (2019–2020)
Category "New Lecturers" (2012–2013)
Supervisor of the following Doctoral theses
- 1O. Gulakova DEVELOPMENT OF THE CUSTOMER ORIENTATION CONCEPT OF COMPANY IN THE RUSSIAN MARKET, 2023
- 2O. Kusraeva Brand orientation of Russian companies-producers of food products, 2019
- 3E. Stegnii Evaluating the effectiveness of marketing based on user generated content
- 4Consumer Trust Development in Online Services in Russia
Courses (2024/2025)
- Marketing Research (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Rus
- Marketing in the Digital Age (Master’s programme; Graduate School of Business)Eng
- Past Courses
Courses (2023/2024)
- Career Guidance Seminar "Managerial profession in the modern world" (Bachelor’s programme; Graduate School of Business; 1 year, 1, 2 module)Eng
- Marketing Research (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Rus
- Marketing in the Digital Age (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Eng
Courses (2022/2023)
- Career Guidance Seminar "Managerial profession in the modern world" (Bachelor’s programme; Graduate School of Business; 1 year, 1, 2 module)Eng
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Marketing Research (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Rus
- Marketing in the Digital Age (Master’s programme; Graduate School of Business; 1 year, 2, 3 module)Eng
Courses (2021/2022)
- Marketing Research (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Rus
- Marketing in the Digital Age (Master’s programme; Graduate School of Business; 1 year, 3 module)Eng
- Research Seminar (Bachelor’s programme; Graduate School of Business; 4 year, 2, 3 module)Rus
- Research Seminar "Modern Problems of the Fashion Industry" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus
Courses (2020/2021)
- Career Guidance Seminar "Managerial profession in the modern world" (Bachelor’s programme; Graduate School of Business field of study Management, field of study Management, field of study Management; 1 year, 1, 2 module)Rus
- Marketing (Bachelor’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Marketing (Master’s programme; Graduate School of Business; 1 year, 2 module)Rus
- Marketing Research (Bachelor’s programme; Graduate School of Business; 3 year, 1, 2 module)Rus
- Marketing in the Digital Age (Master’s programme; Graduate School of Business; 1 year, 2 module)Eng
Conferences
- 2023
XXIV Ясинская (Апрельская) международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Факторы, формирующие онлайн-доверие представителей молодого поколения в России: результаты эмпирического исследования
AMA Global Marketing SIG Conference (Сантьяго). Presentation: What Factors Form Online Trust for the Younger Generation in the Emerging Markets
- 2022
Australian and New Zealand Marketing Academy Conference. Presentation: Defining Commercial Sharing Services Users Interests - Social Network Analysis Approach
Korean Scholars of Marketing Science. (Сеул). Presentation: Defining Commercial Sharing Services Users Interests - Social Network Analysis Approach
Шестая конференция консорциума журналов ЭФ МГУ (Москва). Presentation: Выявление факторов, формирующих онлайн-доверие представителей молодого поколения в России
9th International GSOM Emerging Markets Conference 2022 (Санкт-Петербург). Presentation: Выявление факторов развития потребительского онлайн-доверия в условиях неопределенности на примере молодого поколения
- 2021
Ежегодная научная конференция "Ломоносовские чтения". 2021. Секция экономических наук. "Поколения экономических идей" (Москва). Presentation: Роль коммерческих платформ совместного потребления в развитии цифрового потребления в России
XXII Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Повышение конкурентоспособности российских компаний в сфере экономики совместного потребления за счет выявления интересов пользователей: подход тематического моделирования
XXII Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Выявление факторов участия пользователей в экономике совместного потребления для повышения конкурентоспособности сервисов совместного потребления: многоуровневый подход
IV Международная конференция «Управление бизнесом в цифровой экономике» (Санкт-Петербург). Presentation: Характеристика цифрового поведения пользователей систем совместного потребления в социальных сетях на основе тематического моделирования
EMAC Regional Conference 2021 (Варшава). Presentation: Impact of the COVID-19 pandemic on customer loyalty factors in the Russian e-commerce market
EMAC Regional Conference 2021 (Варшава). Presentation: Defining Commercial Sharing Services Users Interests in the context of Emerging Markets: Digital Footprint Analysis Approach (Poster presentation)
8th International GSOM Emerging Markets Conference 2021 (Санкт-Петербург). Presentation: Customer satisfaction factors in online retail during COVID-19 pandemic from big data
8th International GSOM Emerging Markets Conference 2021 (Санкт-Петербург). Presentation: Consumer Digital Trust: The Main Trends and Research Directions
Пятая ежегодная научная конференция консорциума журналов экономического факультета МГУ имени М.В. Ломоносова (Москва). Presentation: Цифровое доверие потребителей: систематический анализ основных научных работ с использованием метода тематического моделирования
- 2020
Четвертая ежегодная научная конференция консорциума журналов экономического факультета МГУ имени М.В. Ломоносова (Москва). Presentation: Изменение поведения потребителей в странах БРИКС в связи с пандемией COVID-19
Четвертая ежегодная научная конференция консорциума журналов экономического факультета МГУ имени М.В. Ломоносова (Москва). Presentation: Выявление специфики цифровых профилей пользователей сервисов экономики совместного потребления в России на основе тематического моделирования
7th International GSOM «Emerging Markets Conference 2020» (Санкт-Петербург). Presentation: Consumers and Businesses Response to the COVID-19 Pandemic: Is it About the Digital Shift?
Analytics for Management and Economics Conference (Санкт-Петербург). Presentation: The Impact of COVID-19 Pandemic on Consumer Behaviour and Business Models
EMAC Journal of Consumer Research/International Journal of Research in Marketing Author Development Workshop (Москва). Presentation: The Impact of Food Embargo on Firm’s Brand Strategy: Evidence from the Russian Food Producers
- 2019
American Marketing Association Global Marketing Special Interest Group Conference (Буэнос-Айрес). Presentation: Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy
Digital Transformation & Global Society (Санкт-Петербург). Presentation: Consumer loyalty factors in the Russian e-commerce market
Analytics for Management and Economics Conference (AMEC) (Санкт-Петербург). Presentation: Limiting and driving factors of e-commerce market development in Russia: Evidence from a qualitative research
10th EMAC Regional Conference “Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives” (Санкт-Петербург). Presentation: Limiting and driving factors of e-commerce market development in Russia: Evidence from a qualitative research
6th International GSOM Emerging Markets Conference 2019 (Санкт-Петербург). Presentation: Limiting and driving factors of e-commerce market development in Russia: Evidence from a qualitative research
9th BMM-EMAC Biennial International Conference on Business Market Management In conjunction with the 24th CBIM International Conference (Берлин). Presentation: Revisiting the nature of c ustomer orientation in B2B firms: Evidence from Russia
XX APRIL INTERNATIONAL ACADEMIC CONFERENCE ON ECONOMIC AND SOCIAL DEVELOPMENT (Москва). Presentation: How to Build Strategic Capabilities in Emerging Market Firms: the case of Russia
Третья ежегодная научная конференция консорциума журналов экономического факультета МГУ имени М.В. Ломоносова (Москва). Presentation: Развитие экономики совместного потребления: современные направления исследования в мире и в России
VII Международная научно-практическая конференция Гильдии Маркетологов и РЭУ им. Г.В. Плеханова «Маркетинг России» (Москва). Presentation: Поведение потребителей поколения Z в экономике совместного потребления в России
- 2018
5-Я международная конференция «Развивающиеся рынки-2018» (Санкт-Петербург). Presentation: The role of trust in consumer behavior in the Russian e-commerce market
9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets (Прага). Presentation: Customer orientation scale adaptation to the Russian market specifics
Global Marketing Conference (Токио). Presentation: Customer orientation in the Russian market: Challenging existing concepts and measurement models
Digital Transformations & Global Society 2018 (DTGS’18) (Saint Petersburg). Presentation: Do Russian Consumers Understand and Accept the Sharing Economy as a New Digital Business Model
- 2017
GSOM Emerging Markets Conference 2017 (Saint-Petersburg). Presentation: What forms of customer orientation exist in the Russian B2B market?
GSOM Emerging Markets Conference 2017 (Saint-Petersburg). Presentation: E-commerce in Russia: agenda for research
GSOM Emerging Markets Conference 2017 (Saint-Petersburg). Presentation: Is there potential for sharing economy in Russia? Opportunities and driving forces in an emerging market context
- 2016
International Research Conference “GSOM Emerging Markets Conference-2016” (Санкт-Петербург). Presentation: Different forms of customer orientation in the Russian B2B market: the results of empirical research
XVII Апрельская международная научная конференция по проблемам развития экономики и общества (Москва). Presentation: Изучение бизнес-моделей российских компаний на рынке электронной коммерции: построение отношений с клиентами
2016 Global Marketing Conference at Hong Kong (Гонконг). Presentation: Different forms of customer orientation in the Russian market: the results of the empirical research
2016 Global Marketing Conference at Hong Kong (Гонконг). Presentation: Developing relationships with customers in the Russian e-commerce market: The results of the preliminary research
2016 Global Marketing Conference at Hong Kong (Гонконг). Presentation: How does customer orientation influence business performance: Empirical evidence from developed vs. Emerging markets
32nd Annual IMP conference (Познань). Presentation: Specific Forms of Customer Orientation in the Russian B2B Market: The Results of Empirical Research
- 2015
2015 Winter AMA Marketing Educators' Conference (Сан Антонио). Presentation: Does Listening to the Customer Pay Off? Customer Orientation - Performance Links in Developed vs. Emerging Markets
2015 Winter AMA Marketing Educators' Conference (Сан Антонио). Presentation: Does Market/Customer Orientation Matter in Transition Market? Insights from Evolution of Russian Firms
- 2014
2014 Global Marketing Conference at Singapore “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice” (Сингапур). Presentation: Insights on Contemporary Marketing Practices (CMP) in Russia: Evidence from Empirical Research
2014 Global Marketing Conference at Singapore “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice” (Сингапур). Presentation: Market Orientation in Emerging Markets: New Perspectives from Industrial Economics and Economic Sociology
2014 Annual Conference of the Emerging Markets Conference Board (Нью-Дели). Presentation: Revising Customer Orientation Concept in Emerging Markets: Findings from the Russian Market
5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets (Катовице). Presentation: The Role of Market Orientation and Orientation towards New Market Segments on Product Innovation Performance in the context of Russian Economy
5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets (Катовице). Presentation: Testing Contemporary Marketing Practices (CMP) Model in the Russian Market: Evidence from Empirical Research
XV Апрельская международная научная конференция «Модернизация экономики и общества» (Москва). Presentation: The Role of Market Orientation in Development of Product Innovations by Russian companies
XV Апрельская международная научная конференция «Модернизация экономики и общества» (Москва). Presentation: Contemporary Marketing Practices in Russia
Международная научная конференция «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives»). (Санкт-Петербург). Presentation: The Model of Contemporary Marketing Practices (CMP) in the Russian Market
Международная научная конференция «Развивающиеся рынки: перспективы развития бизнеса и государства» («GSOM Emerging Markets Conference: Business and Government Perspectives»). (Санкт-Петербург). Presentation: How to Measure Customer Orientation in the Russian Market?
2014 Korean Scholars of Marketing Science International Conference (Сеул). Presentation: Customer Interconnectedness in the Russian B2B Markets: The Case of Russian Tube Rolling Industry
- 2013
42nd Annual EMAC Conference (Стамбул). Presentation: Marketing strategy transformation in emerging markets: Meta-analysis results from the Russian context
American Marketing Association Summer Marketing Educators Conference 2013 (Бостон). Presentation: Marketing Practices of Russian Firms: Insights from 2008-2011 Empirical Research
X Международная научная конференция по проблемам экономического развития в современном мире «Устойчивое развитие российских регионов: Россия и ВТО» (Екатеринбург). Presentation: Измерение клиентоориентированности российских компаний: результаты эмпирического исследования
- 2012
International Scientific Conference "Networks in the Global World: Structural Transformations in Europe, the US and Russia" (Санкт-Петербург). Presentation: Сетевые формы взаимодействия российских компаний в сфере информационно-коммуникационных технологий
MEMBERSHIP OF PROFESSIONAL ORGANIZATIONS
- Member of EMAC (European Marketing Academy Conference) since 2008
- Member of EIASM (The European Institute for Advanced Studies in Management) since 2010
- Member of AMA (American Marketing Association) since 2011
- Member of ISPIM (International Society for Professional Innovation Management) since 2012
- Member of GAMMA (Global Association of Marketing Management) since 2014
GSB experts on promising marketing research on transport
The HSE Graduate School of Business hosted the first research seminar of this year on the topic "Marketing research in the development of the transport complex of a megacity: results and new directions".
Linguistic Pleasure: HSE University’s Academic Writing Centre
Founded in 2011, the Academic Writing Centre strives to help HSE University faculty improve their academic and research-writing skills in English. HSE University bulletin Okna spoke to several teachers and researchers who have used the AWC’s services over the decade.
The Report of the Research Team of GSB Department of Marketing was Recognised as One of the Best at the Lomonosov Readings-2021 Conference
On April 21, 2021 a research team consisting of a lecturer, a doctoral student and an undergraduate student of GSB Department of Marketing delivered a report at the conference on "The role of commercial co-consumption platforms in the development of digital consumption in Russia" in the Economic Sciences section
‘Challenging and Impressive’: First-Year Students Share Their Impressions of Master's in International Management
The Master in International Management attracts students from all over the world. Students undergo rigorous training in global strategies and operations; digital transformation and new business models; and corporate social responsibility and sustainable development. In the interview, Juliet Otor Abeyi (Nigeria) and Nikolai Mathieu Muller (France), both first-year Master’s students, talk about why they chose the programme, how their first semester went, and what they hope to gain from their studies at HSE. Anna Gryaznova, Academic Supervisor of the programme, comments on the distinguishing features of the programme.
Joint Symposium Seeks to Build Bridges between Russian and Asian Marketing and Management
As part of the XVI April International Academic Conference, HSE hosted a joint symposium of the Global Alliance of Marketing & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in Global Marketing & Management’, the event aimed to promote academic cooperation between scholars working in the fields of marketing and management in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The Center for Sustainable Culture & Service of Yonsei University and Korea Economy & Management Development Institute were partners.